Case Studies
Leslie's Swimming Pool Supplies
Leslie's has over 450 store locations in the United States. With strong spring competition they needed to
make a big splash at the beginning of the swimming pool season. We produced over 3 million
TrafficTickets that were inserted into a special event tab (catalog) which was distributed via the mail using
a list of pool owners as their target audience. Our client (agency) created the event theme, prizes, catalog
and TrafficTicket design. The event was their biggest success ever. The stores experienced blockbuster
traffic and sales.
Leslie's Swimming Pool Supplies
Leslie's has over 450 store locations in the United States. With strong spring competition they needed to
make a big splash at the beginning of the swimming pool season. We produced over 3 million
TrafficTickets that were inserted into a special event tab (catalog) which was distributed via the mail using
a list of pool owners as their target audience. Our client (agency) created the event theme, prizes, catalog
and TrafficTicket design. The event was their biggest success ever. The stores experienced blockbuster
traffic and sales.
SPECTRUM PROMOTIONS INT'L., INC.
TrafficTickets Deliver Big Results............
AmSouth Bank's Success -
Safeway Stores Success -
AmSouth Bank's Success -
Safeway Stores Success -
They mailed 800,000 TrafficTickets, expecting a return
of 16,000 (2%). They welcomed 176,000 people through
their doors with TrafficTickets in hand.
Results = 22% Response Rate Achieving over 125% of
their sales goals from this one event.
of 16,000 (2%). They welcomed 176,000 people through
their doors with TrafficTickets in hand.
Results = 22% Response Rate Achieving over 125% of
their sales goals from this one event.
500,000 TrafficTickets were mailed, one to each resident address
in the Hawaiian Islands. They were shocked when over 165,000
customers decended on their 18 stores in a 9 day period to
participate in this hugely successful promotion. The event was
co-sponsored by Frito Lay.
Results = 34% Response Rate. 121% Increase in sales
measured for 90 days after the close of the event.
in the Hawaiian Islands. They were shocked when over 165,000
customers decended on their 18 stores in a 9 day period to
participate in this hugely successful promotion. The event was
co-sponsored by Frito Lay.
Results = 34% Response Rate. 121% Increase in sales
measured for 90 days after the close of the event.
Catalog Cover
Center Spread w/TrafficTicket bound in
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